KIT KAT

This was a 360 spoof-style campaign for Kit Kat's Choose a Chunky Champion promotional campaign. It was the most successful campaign ever run on Kit Kat and featured as the Connected Campaign of the Month in Campaign Magazine.

Created: 1x 40 Second TV, 4 x 10 Second character TV, 4 x radio, Press, Social and Tour Bus.
Effect: 11.6m bars sold (£6m incremental sales value)